Mirror, mirror on the wall, what’s the zaniest, most unhinged anti-consumerism documentary of them all? Without a doubt a subject as contemporary and á la mode as this has been tackled by all manner of avante garde subverters; yet the award should go to What Would Jesus Buy: a hilarious and hallucinatory film that follows the shenanigans of Reverend Billy and his all-singing all-dancing “The Church of Life After Shopping” in the last days before Christmas. They travel across the US trying to interfere with the Americans’ frankly compulsive shopping habits, which reach their nadir round Christmas time. What is here at stake is no less than a messianic crusade against the false idols of Christmas, which they carry out through some kick-ass dance and song routines.
http://player.anyclip.com/PlayerEm.swf?v=634134865894887620&mode=prod&sermon from What Would Jesus Buy?
The singularity of this documentary lies in that it’s not a slick piece of cultural criticism courtesy of a hipster with a degree in film and sociology; it is a showcase of a man who harbors a passionate commitment to American values. Equal parts James Brown, Michael Moore and a really funny televangelist (with more than a hint of Elvis thrown in for good measure), Reverend Billy is as American as apple mac and obesity. What Would Jesus Buy doesn’t quote the Frankfurt School theorists on why capitalism is bad; instead it brings to the fore the astronomic numbers of common people led astray by the buy-now-pay-later culture of credit cards, which causes them to be in constant debt.
It’s not an easy pill to swallow, and it takes a while before you realize what the hell is going on – given his gestures, his songs, the adopted Southern accent etc you can be forgiven for taking him for yet another evangelical Southern Baptist preacher douchebag; but once you listen to what he says you realize it’s a wholly different kettle of fish. Rather than pretending to know the answers, he tries to pose the questions about the effect of compulsive shopping on society. Much as one is tempted to call him a spoof preacher, this would be unfairly reductive of the man. The playful visual language of the film contributes to the tension between Billy’s uncontrollable theatricality, and the honesty of his message: yet his passionate earnestness is never in doubt.
http://player.anyclip.com/PlayerEm.swf?v=634134996785642570&mode=prod&confess your shopping sins! from What Would Jesus Buy?
While it is priceless to see common folk flabbergasted by Billy and co’s extravaganza, the point that the American celebration of Christmas has long shed its religious significance and turned into another huge shopfest is hardly new. Their credo is deeper than that – what The Church of Life After Shopping aim for is transforming the way we think and feel, rather than telling us that Christmas was better in ye olden days before the dotcom and the nintendos. Caring about your fellow man is high on the agenda. Among the big corporations, it is Walmart and Disney that come under the harshest criticism for ruining smaller businesses and exploiting thousands of employees in Asia to produce goods at the lowest possible rates.
While the narrative of What Would Jesus Buy does not boast a happy ending (Spoiler Alert: Reverend Billy is arrested after staging a riot in Disney Land and is forced to spend Christmas in a cell), the message is one of love and affirmation. Billy is careful to emphasize that he’s doing it all for the spirit of “original America”(thankfully, no allusions to the founding father are made): productiveness rather than consumership, spirit of neighborhood rather than the mass anonymity of shopping malls, spontaneity rather than alienation. Christmas, after all, does signify the coming of one who will set all things straight – and while Reverend Billy holds no illusion that his mission can bring about a change of consciousness on a grand scale, his charm, conviction and self awareness make him a profoundly likable messiah.
http://player.anyclip.com/PlayerEmYT.swfCan you see the light? from The Blues Brothers starring James Brown Dan Aykroyd John Belushi
What Would Jesus Buy on DVD